Brick and Mortar Future
So what is the brick and mortar future? Let’s look at it.
Recent headlines indicate that rue21 is closing 400 Stores, The teen clothing store is closing approximately 1/3rd of its stores and begins to focus more on online business, as they look at a way to operate more cost efficiently.
Almost 400 Payless Shoe Stores are set to close. “This is a difficult but necessary decision driven by the continued challenges of the retail environment, which will only intensify,” Payless CEO Paul Jones said in a statement last week.
Abercrombie & Fitch as reported April 15th as stores are closing they have partnered with Zalora an Asian online store. The partnership will expose Abercrombie & Fitch with over 600 million online customers of Zalora.
Bebe Stores Inc Bebe plans on closing all stores in 2017 and as reported will focus on online sales only. It has been reported they will close 25 stores in fiscal 2017.
The Limited reportedly shutting all 250 stores due to customers preference to shop online. Wet Seal is reportedly closing all 171 stores, just like many other retailers who have had a struggle with consumers preference to shop online.
Macy’s announced on January 5th the closing of 68 stores in 2017, as well as Sears and Kmart. There are many other as I read and see these announcements almost daily it seems. The facts are the customers are not going away, the consumers are still purchasing like they use to.
What is changing is the way the consumer prefers to buy and that’s where Affiliate Marketing comes into play. Even though Affiliate Marketing has been around for a while I believe it is still in its infancy. That is why I selected my niche, created my website and got started for real this time.
3 out of 4 people will look and research online before considering buying anything. As brick and mortar stores begin to close we are needed to help them market their products.
Please leave me a comment below.